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The importance of a centre/destination having Christmas decorations has long been debated, but findings from our recent consumer survey show that it is a non-negotiable element of a centre’s marketing budget, with an overwhelming 90% of customers wanting these.
As a crucial component of any marketing budget, Christmas decorations deliver benefits that reach far beyond aesthetics…
Drawing in Footfall
A beautifully executed Christmas display attracts visitors by creating a festive, welcoming atmosphere. People are naturally drawn to vibrant, seasonal decor, making it likely for them to stop by and explore.
Enhancing the Customer Experience
The Christmas season is about creating memorable experiences. Thoughtfully designed Christmas decor adds warmth and charm to centres, making customers feel eager to explore. This can help make Christmas shopping feel less of a chore and more of a joyful experience.
Additionally, interactive elements like selfie stations and animatronic characters can further elevate the customer experience. These unique, in-centre attractions, unavailable online, help to increase engagement with customers and create lasting memories.
Free Marketing Through Social Media
A captivating Christmas display often gains traction on social media, becoming a focal point for Instagram, Facebook, and TikTok users.
An aesthetic setting can generate a significant amount of organic promotion, as visitors will be coming along to snap a selfie and possibly be sharing these online. This then has the power to attract new visitors and help reach a wider audience at no additional cost.
To utilise this further, why not encourage your audience to share a selfie with the decorations at your centre for the chance to be entered into a prize draw where they can win big!
Long-Lasting Benefits
A memorable Christmas display offers benefits that go beyond the festive season. Positive experiences associated with Christmas decor help shape a customer’s perception of a centre year-round, fostering brand loyalty and encouraging repeat visits well after the decorations are packed away.
Creating a Competitive Edge
In a crowded market, Christmas decorations have the power to differentiate one shopping centre from another, providing a competitive edge. A unique and eye-catching display makes the centre a top choice for festive outings, positioning it as a festive destination in the community.
Why not think about how you can extend your decorations beyond Christmas to enliven January. Not only does this help further with creating a competitive edge, but it also helps with brightening up a typically dull month, making it feel a bit more cheerful and inviting to shoppers.
As you plan next year’s strategy, consider how to maximise your Christmas decorations budget to gain the greatest impact! Check out our latest consumer survey report for expert tips on stretching your budget.