We are an industry-leading team of strategic professionals and dynamic creatives with over 25 years of experience in destination marketing and place-making in the UK, Europe and beyond.
Always ready with a smile, Alice started her career in B2B PR, working with big consultancy firms such as Accenture. She then progressed into Market Research and Insights, working agency-side with global marketing teams in APAC, the middle East and the UK at Coca-Cola. She transitioned into Marketing in 2014 and continued to develop her career as a Senior Account Manager, working with baby brands Cow & Gate and Aptamil, before landing her role at AL Marketing in early 2018. Here, her creativity, drive to succeed and desire to go the extra mile for our clients make her an asset to the team.
With a background in print production, Nick has a wealth of invaluable knowledge and experience, together with the attention to detail to ensure the seamless delivery of print and digital production projects. From one off jobs to large multi-output campaigns, including unusual OOH formats, press, POS, brochures, social media, web content and digital, Nick is our go-to man for all our artwork and web and graphic design outputs.
Senior Account Manager
Sam’s career has seen him planning and implementing multi-channel national and international marketing campaigns for a wide range of sectors. From travel and hospitality, to leisure and lifestyle as well as retail destinations, he now looks after some of our key clients including large town-centre schemes such as Shrewsbury Shopping, urban regeneration projects such as Addlestone One and repositioning the Welwyn Garden City BID. His keen attention to detail, versatility, analytical mind and aptitude for technology makes him particularly adept at brand development, digital marketing and strategy formulation.
Joint Managing Director
With a wealth of experience spanning over 100 shopping destinations across the EMEA, Eileen’s forte lies in delivering practical and strategic marketing consultancy advice and mentoring and developing teams. As an active member of the global shopping centre community, she works closely with REVO (BCSC) and ICSC to maintain insight and perspective on an increasingly fast moving and challenging industry. Eileen has worked on many award-winning projects including Brent Cross, Bullring, Buchanan Galleries, Festival Place and The Oracle and has advised clients in Germany, Poland, Turkey, Morocco, Portugal, Kazakhstan and Hungary.
Executive Creative Director
Geoffrey is a multi-award-winning creative director and entrepreneur with over thirty years’ advertising and marketing experience. He has developed and produced major campaigns for many household names including Twinings Tea, Milupa Baby Food, British Coal, Speedwing, Travelodge, Pentax, Unilever, Standard Life Investments and British Land. His many accolades include ten BCSC Purple Apples, seven ICSC Jean Solal Awards, five ICSC Maxi Awards and the ICSC Best of the Best Award. He brings a wealth of experience and creative insight to AL to steer and inspire creative direction on key campaigns and activations.
As finance manager at AL for 20 years, Kim keeps the cash flowing in and out of AL – keeping our clients, suppliers and staff happy. She’s chief purchase invoice payer and sales invoice raiser, bank reconciliator and expenses paymaster. Happiest with a calculator in hand and highly organised, she loves nothing more than when everything adds up!
Joint Managing Director
Alan has worked at senior level within the retail destination sector for over 25 years, including international marketing roles at Clarks and Topshop – during their global expansion period. He’s also held senior director positions with property specialists Donaldsons and DTZ and worked with destination specialists, MindFolio. His brand portfolio includes Covent Garden Market, Carnaby and Whiteleys in the UK, plus Arena Plaza, Budapest; Centrum Galerie, Dresden; and Morocco Mall in Casablanca. Currently chair of the Solal Awards, he has played active roles within ICSC and REVO and co-authored the REVO guide to Marketing KPI’s and Evaluation.
Client Services Director
Having graduated from the University of East Anglia with a 2:1 in law, Sarah made the move into PR and Marketing. With over thirteen years in the industry, she has worked on some of the most iconic retail destinations in the UK including intu Trafford Centre, as well as schemes including Market Place, Shrewsbury Shopping, The Brunswick Centre, Victoria Place, Castle Quay and Hatfield House. She led the team responsible for the award-winning Mannequin Challenge for Market Place, Bolton in 2017 and specialises in PR, media buying and event planning.
With a BA Hons in Graphic Design and Illustration from DeMontfort, Damian’s wealth of creative experience has seen him working on a variety of brands in hospitality, utilities, automotive, medical, property, magazines, veterinary medicine and now, retail – making him an incredibly versatile creative. His key skills lie in the art direction of photo shoots, videos, web design, print media, campaigns and the development of creative concepts. Now heading up the creative team at AL Marketing, he oversees the agency’s creative output for all clients, as well as personally producing creative solutions on numerous projects.
Junior Account Manager
Having graduated from the University of Hertfordshire with a first-class honours degree in Event Management & Marketing, Emily joined AL Marketing in 2019 on a Graduate Internship and she was that good, we just couldn’t let her escape! During her degree she completed an industrial placement at Hertfordshire Sports Village, which involved project management, focussing predominately on social media marketing and event management. At AL, her creativity and willingness to learn shines through and she’s our go-to for tracking down the latest must-have event attraction.
A planner, multi-tasker, chief organiser and train and plane ticket-booker, Karina ensures the timely delivery of projects to clients and team members to your doors, among her many responsibilities. Before joining us at AL Marketing 10 years ago, Karina spent 10 years working for the marketing director’s office of a large telecommunications company. Here at AL, her role has changed and adapted with the demands of the industry.
Amie has developed creative advertising solutions for brands including Empire, Q, Kerrang! and MOJO at Bauer Media. She’s used digital technology and music to elevate a brand experience and connect customers to retail, hospitality and leisure spaces at Kaleidovision and she’s account managed a portfolio of premium hotels, bars, restaurants and retailers including COMO resorts, Harvey Nichols, Sushi Samba, Mulberry, Claridges and The Savoy at Music Concierge. With over 15 years within media, advertising and marketing, Amie has a passion for delivering creative solutions and an extensive knowledge of entertainment / lifestyle / FMCG / retail and leisure brands.
Social Media Manager
No stranger to the retail industry, TV and Video production graduate, Gabrielle joined us from a publishing company in Milton Keynes, covering brands including Tesco, Aldi, Asda and many more. She’s managed her clients’ social media channels at numerous events including the ‘Women In Meat Industry Awards’ and ‘UK Sausage Week’. Her attention to detail is second to none and her writing skills, social media and digital marketing know-how are on point, so our social media accounts are in safe hands.
Digital Strategy Director
Nesli’s commitment to digital storytelling via a combination of technical know-how, on-trend content creation, influencer relations and marketing savvy, means that she can can pin-point and take advantage of the digital opportunities available to all of AL’s clients. Beginning her career by attaining a BA Hons in Architecture before evolving into the Certified Digital Marketer she is today, Nesli’s approach combines use of various media across all the relevant marketing channels and platforms into actionable plans that achieve measurable results. Nesli has over 8 years of digital marketing experience both in the UK and internationally, for brands such as RedBull, Ducati, Yamaha and Jack Daniels, and across the fashion, sports, automotive and retail sectors.
Digital Marketing Executive
Already vastly experienced in the social media world prior to joining AL, James brings to the team (along with a BA(Hons) might we add), the enthusiasm and instinct for digital marketing that you’d expect from a Business and Marketing graduate. With an influencer background and passion for cars, cocktails and the curation of excellent wardrobes, he strives in managing multiple social channels and brings along great banter too!
Whether you’re a student searching out your next internship, a grad looking for a foot in the door or an experienced marketing or creative professional considering your next career move, we’re always open to expand.