We are an industry-leading team of strategic professionals and dynamic creatives with over 25 years of experience in destination marketing and place-making in the UK, Europe and beyond.
Managing Director
Alan has worked at senior level within the retail destination sector for over 25 years, including international marketing roles at Clarks and Topshop – during their global expansion period. He’s also held senior director positions with property specialists Donaldsons and DTZ and worked with destination specialists, MindFolio. His brand portfolio includes Covent Garden Market, Carnaby and Whiteleys in the UK, plus Arena Plaza, Budapest; Centrum Galerie, Dresden; and Morocco Mall in Casablanca. Currently chair of the Solal Awards, he has played active roles within ICSC and REVO and co-authored the REVO guide to Marketing KPI’s and Evaluation.
Deputy Managing Director
Having graduated from the University of East Anglia with a 2:1 in law, Sarah made the move into PR and Marketing. With over thirteen years in the industry, she has worked on some of the most iconic retail destinations in the UK including intu Trafford Centre, as well as schemes including Market Place, Shrewsbury Shopping, The Brunswick Centre, Victoria Place, Castle Quay and Hatfield House. She led the team responsible for the award-winning Mannequin Challenge for Market Place, Bolton in 2017 and specialises in PR, media buying and event planning.
PA
A planner, multi-tasker, chief organiser and train and plane ticket-booker, Karina ensures the timely delivery of projects to clients and team members to your doors, among her many responsibilities. Before joining us at AL Marketing 10 years ago, Karina spent 10 years working for the marketing director’s office of a large telecommunications company. Here at AL, her role has changed and adapted with the demands of the industry.
Finance Manager
Laura has extensive experience in Finance spanning her time spent at Gonzales Byass who supply wine to the on /off trade of London and beyond, during her time here Laura learnt a lot about wine so ask her if you want any wine pairing ideas! Laura moved onto working at the delightful. Hatfield House as financial support for the hospitality and events departments. Laura is still a big advocate for health and wellbeing and promotes walking in Hatfield House, many delightful woodland walks and gardens. When Laura has spare time which is quite limited by her brood of children and 3 dogs Laura loves getting creative making wreaths for her front door or cooking up a storm in the kitchen for friends.
Client Services Director
Amie has developed creative advertising solutions for brands including Empire, Q, Kerrang! and MOJO at Bauer Media. She’s used digital technology and music to elevate a brand experience and connect customers to retail, hospitality and leisure spaces at Kaleidovision and she’s account managed a portfolio of premium hotels, bars, restaurants and retailers including COMO resorts, Harvey Nichols, Sushi Samba, Mulberry, Claridges and The Savoy at Music Concierge. With over 15 years within media, advertising and marketing, Amie has a passion for delivering creative solutions and an extensive knowledge of entertainment / lifestyle / FMCG / retail and leisure brands.
Senior Account Director
Sam’s career has seen him planning and implementing multi-channel national and international marketing campaigns for a wide range of sectors. From travel and hospitality, to leisure and lifestyle as well as retail destinations, he now looks after some of our key clients including large town-centre schemes such as The Darwin in Shrewsbury, Castle Quay in Banbury, and historic city schemes such as The Royal Exchange in Manchester.
His keen attention to detail, versatility, analytical mind, and aptitude for technology makes him particularly adept at brand development, digital marketing and strategy formulation.
Senior Account Director
Always ready with a smile, Alice started her career in B2B PR, working with big consultancy firms such as Accenture. She then progressed into Market Research and Insights, working agency-side with global marketing teams in APAC, the middle East and the UK at Coca-Cola. She transitioned into Marketing in 2014 and continued to develop her career as a Senior Account Manager, working with baby brands Cow & Gate and Aptamil, before landing her role at AL Marketing in early 2018. Here, her creativity, drive to succeed and desire to go the extra mile for our clients make her an asset to the team.
Head of Client Operations
Emma began her career in television, working on productions including Hollyoaks, Dickinson’s Real Deal and Dancing on Ice, before moving into agency marketing.
Now she has over a decade of experience, delivering marketing campaigns for a diverse range of clients, including Queen Elizabeth Olympic Park, Olympia London, King.com, Estée Lauder, Nectar, BECCA Cosmetics and Lambeth Council.
Emma combines creative thinking with strategic marketing expertise to develop campaigns that engage audiences and deliver results.
Senior Account Executive
Account Executive
With over 8 years of experience in marketing and communications including content creation, website management, photography and event coordination, Kirsten brings a creative, strategic approach to develop engaging campaigns that bring innovative ideas to life.
Creative Artworker
With a background in print production, Nick has a wealth of invaluable knowledge and experience, together with the attention to detail to ensure the seamless delivery of print and digital production projects. From one off jobs to large multi-output campaigns, including unusual OOH formats, press, POS, brochures, social media, web content and digital, Nick is our go-to man for all our artwork and web and graphic design outputs.
Graphic Designer
With agency experience across branding, website design and creative campaigns, Megan creates thoughtful, engaging designs that bring marketing strategies to life. Her work helps brands communicate effectively, build recognition and connect with their audiences.
Social Media Manager
Kaan’s career began with a childhood love of TV and film. During his youth, he created his first short films, and realised he wanted to turn his hobby into his vocation. After deciding that body-doubling for Brad Pitt and Tom Cruise would be terrible waste of his considerable talents, he decided to study Media Production at Bournemouth University and graduated with first class honours degree.
Kaan began his marketing career as a videographer in the manufacturing and property sectors, where he learned how to combine video production with social media, strategy and storytelling, and now brings his talents to AL’s clients within the retail sector across the UK and Europe.
Social Media Manager
Olivia graduated from Nottingham Trent University in 2024 with a BA in Media, Communications and Culture. She brings fresh perspectives and a strong understanding of media and audience engagement, specialising in content creation, supported by practical experience gained through previous roles at Waitrose.
Social Media Executive
Zoe has been working in marketing since leaving school, bringing a highly creative and proactive approach to every project. With extensive hands-on experience across campaigns and content creation, she thrives on developing innovative strategies that engage audiences and deliver tangible results.
Commercial Director, Türkiye
Nesrin Özkan leads our business development in Türkiye and the Middle East. She has worked on major brands such as M1 Shopping Centres, and Meydan Ümraniye Shopping Square, as well as launching several other shopping centres. She was responsible for the marketing re-positioning of Marks & Spencer including the launch of digital and experiential campaigns and also for the launch of George Davies’ Per Una brand in Türkiye.
Whether you’re a student searching out your next internship, a grad looking for a foot in the door or an experienced marketing or creative professional considering your next career move, we’re always open to expand.
