Events & Experiences
For Halloween, our clients were looking for engaging, cost-effective activities to keep the family entertained over half term. The goal was to design memorable workshops and interactive experiences, that allowed families to enjoy hands-on Halloween-themed activities without straining their budgets and that would benefit the businesses of each destination.
We hosted a diverse line up of Halloween events for our clients, each designed to engage families and enhance the spooky spirit.
Below are insights into just a few of the fang-tastic events we hosted to celebrate the season:
Across all our destinations, the variety of Halloween events provided families with a fantastic lineup of free, fun-filled days out for kids over half term. The events boosted dwell time and supported driving footfall across the board, as well as providing a great engagement piece for brand partners.
Vicar Lane’s pumpkin patch was a hit with locals with all 350 pumpkins quickly being taken home, with footfall rising by around 10% from the week before and 9% up from a similar event in 2022.
Broad Street Mall’s potion workshop was close to reaching full capacity, with the members of the team mentioning that they hadn’t seen the scheme that busy for a long while.
The Darwin skeleton trail impressively saw participation increase by 207% compared to the previous year.
All the schemes received strong social engagement and reach. The Harvey Centre’s Halloween promotions generated over 16,000 impressions on Facebook and Instagram. Castle Quay’s Halloween competition, which ran organically on social media, attracted nearly 900 entries and achieved a total of 8,000 impressions on Facebook and Instagram.