Blog
Our client Serdika Mall is the leading fashion mall in Sofia, Bulgaria. Our brief was to help communicate to shoppers that their existing food-court was being upgraded and that areas would be closed off during building works. Rather than develop apologetic, functional messaging we turned the brief into an opportunity to highlight the improved offer that visitors could experience after the works were complete.
We used eye-catching imagery combining mouthwatering food photography with incongruous building tools to give an unexpected visual impact. Witty copy then completed the messaging.
