Reflecting on the successes of Christmas

Zoë Enever


As a busy agency, it’s all too easy to fall into the trap of becoming a bit of a production line of ideas, with no real time to reflect. But with the New Year well underway and our thoughts firmly focussed on 2020 plans, we’ve spared a few minutes to review our Christmas activations and consolidate our learnings.

We were lucky enough to be able to offer our clients some unique and exciting ideas for the festive period, from roaming Polar Bears to bespoke floral displays that posed the perfect selfie opportunity. These were well received by clients and their customers alike, so who are we to disagree?

High quality craft workshops at The Gracechurch Centre worked to increase footfall and promote return visits, while an Etsy market in The Harvey Centre provided something out of the ordinary for Harlow shoppers, with footfall spikes as high as +36%, we’d call these a success worth celebrating.

Bucking the trend for throwaway Christmas consumerism, our eco-themed Christmas at Woking was one to note – with lots of environmentally friendly activities and ideas to appeal to the increasingly conscious shopper. The originality and current nature of the theme proved such a hit with our client that we’re rolling it out for the whole year ahead alongside WWF.

Social Media wins continued to be at the forefront of our marketing objectives throughout the festive period, with standalone activations as well as supporting activations making up those triumphs. Victoria Place Shopping Centre’s Secret Santa wall, which was in centre for just four days, generated a total of 17.5k social media impressions and over 2,188 engagements – demonstrating the benefit of cross-platform promotion.

With every initiative, whether a success or otherwise, there is a learning for us to take away and pushes us to deliver bigger ideas and better results for years to come.

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