Unwrapping Christmas with Covid-19

AL Marketing

Strategy & Research

A report into shopper intentions and opinions in the run-up to Christmas 2020

As UK retail entered a second national lockdown, Springboard and AL Marketing launched a timely report addressing shopper opinion as measured over two weeks. With shoppers buffeted by ever-changing government restrictions, retail destinations had a sudden need to re-plan their entire approach to Christmas. The report findings and suggested action-points aim to provide critical insight into the mindsets of shoppers, ensuring that the re-opening to retail sales in December produces maximum results in the current circumstances.

Download the report here.


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