Strategy & Research
OBJECTIVE
Many destinations starting a strategic review find themselves faced with a lack of research data. AL Marketing was founded on a talent for Market Research and this is a skill set that we continue to provide for clients as diverse as Hark, Blackrock, Hines and Montagu Evans.
METHOD
We have an in-house capability to manage both qualitative and quantitative projects. We can also work in partnership with industry-wide specialists such as CACI to add a consumer-perspective to their analytics.
OUTCOME
Our results are designed with Outcomes in mind. So you’re assured of clear recommendations that you can put into practice as a result of our work. Our expertise has also led to our team being co-authors of the ‘REVO Guide to KPI Measurement’.
