Underpinning our pillars through inspiring creative and experiential

Shrewsbury Shopping

Creativity & Production

OBJECTIVE

Following the acquisition of The Darwin Centre and Pride Hill by Shropshire County Council, we developed a strategy that positioned the centres as pillars of the community and delivered events that attracted a key, older (and higher spending) demographic into the centres.

METHOD

We developed creative that incorporated the Shrewsbury skyline and helped us to deliver stronger TOV across all marketing channels. We also launched Instagram and greatly improved engagement across all social media channels with relevant and local content. A busy events programme was launched that focused on inspiring the local community to learn new skills through local community organisations.

OUTCOME

We delivered an incredible 36 days worth of in-centre events and 49 days of skills workshops – all very well attended. We achieved 85,000 page views across the year on the Shrewsbury Shopping website and an average open rate for monthly newsletters of 15.4%. We received positive feedback from all tenants on the new creative developed and website upgrade.


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