Transforming The Galleria Hatfield through strategic marketing and substantial media coverage

The Galleria, Hatfield

Featured

Strategic Marketing

The Galleria is a fantastic example of how a clear strategy, fresh thinking and a willingness to evolve can turn a destination’s fortunes around.

Working in partnership with the centre, we’ve been helping reposition The Galleria as more than an outlet shopping centre – building its role as a vibrant retail, leisure and community destination for Hatfield and the wider Hertfordshire area.

From strengthening its marketing and digital presence to creating engaging events, connecting with local audiences and bringing new reasons to visit, the focus is on understanding what matters to customers today and building a destination for the future.

It’s a reminder that successful repositioning is about more than changing perceptions. It’s about creating meaningful experiences, building community connections and giving people more reasons to return.

Read the feature in Retail Destination, page 17 onwards

https://cloud.3dissue.net/40773/40641/41234/151371/index.html?41056=&page=16

Back to our work

Testimonials

"Fidum has the pleasure of working together with AL Marketing on destination and tenant marketing of the multi-faceted leisure, F&B and retail scheme, The Atrium Centre, Camberley. The AL Team is dedicated, reliable and its service quality is excellent. We have no hesitation in recommending them to clients."

Richard Hopkins, Senior Property Manager, Fidum Property Management

"The Harvey Centre has been working with AL Marketing for many years. They stand out from other agencies as they take time to understand the asset and how best to improve performance -dovetailing their recommendations into existing and future projects planned for the centre. They take on board our thoughts and always recommend well thought out strategies, that have both objectives and KPI’S. All at AL deliver a high standard of work, nothing is too much trouble, they go the extra mile and are value for money. "

Bryan Young, Centre Manager, The Harvey Centre

"Since AL Marketing took over our social media management in July, we’ve seen a clear and steady year-on-year increase in shopping centre footfall from August onwards. The positive trend in our annual footfall report highlights the real impact their work has had. Their contribution has been both measurable and impressive, and it’s been great to see such tangible results from their strategy and execution."

Eva Papaoikonomou, Operations Manager, Fidum Property Management

"AL Marketing demonstrate an excellent knowledge of the changing dynamic of the retail market place whilst effectively differentiating their strategy for each asset."

John Prestwich, Partner, Montagu Evans LLP

"I have always found AL Marketing forward thinking, proactive, always going that extra mile to exceed expectations on client service delivery."

Rachel Lydon, Marketing Manager, Savills

"I have worked with many agencies over the years in the shopping centre industry but what is clear to me is that AL Marketing really “get it”. They understand clearly who we should be marketing to and understand fully the current difficulties that shopping centres are dealing with. Their efficient, innovative, flexible approach is a breath of fresh air, and the company’s wealth of marketing expertise has introduced targeted experiential promotions to The Gracechurch Centre as a unique selling point for our customers – which encourages repeat visits."

Angela Henderson, Centre Manager, The Gracechurch Centre

"Beyond the Town Centre Awards, AL Marketing continues to be an invaluable partner as our ongoing marketing, and social media managers. Their consistent creativity, proactive planning, and comprehensive understanding of our audience have significantly elevated our online presence. They don’t just post - they engage, connect, and build meaningful relationships with our Town Centre community. Their attentive approach and responsiveness make them a trusted extension of our team."

Oliver Gillard, Deputy Programme Manager, Harlow Council

“Fantastic Marketing team who have transformed our social media, brand, advertising, PR, events and so much more! They understand our vision and the community we are working in, have fantastic account management and we have access to a great back-office team. I would highly recommend them and excited about our continued working relationship.”

Julie Frost, Romford BID Director

“We’ve had a great experience working with AL Marketing. The team are very dedicated and invested in our shopping centre & brand and play a vital part in supporting our business. The width of services they offer have been great meaning we have a one stop shop from social media to events, to re-branding, design, strategy and PR. Thank you to Sarah, Amie, Damian and Sophie who work closely with us and are an important part of our team.”

Stuart Wilson, Centre Manager at The Brewery

Let's have a chat


    Privacy Policy