Digital & Social Media
To develop and implement an engaging content plan for a newly opened leisure destination and roof top dining experience and raise awareness through strategic optimisation and paid media across multiple social media platforms.
Working closely with the venue and marketing teams, AL meticulously planned and managed the content for the newly opened leisure destination and rooftop dining experience by conducting location visits, gathering footage through onsite videography and photography, and utilizing that material to craft compelling and engaging posts that highlighted the unique features and offerings of the establishment.
The team also planned tactical geo-targeted campaigns to key demographics, achieving great results and positive ROI.
OUTCOME
The Greenhouse
336% increase in impressions vs previous period
478% increase on accounts reach by paid media vs previous period
732% increase on accounts reached vs previous period
50+ pieces of content developed including reels
The Light
211.8% increase in impressions vs previous period
212.8% increase in video views vs previous period
567.2% increase in reach vs previous period
80+ pieces of content developed including reels
