The Collective Launches in Shrewsbury

Darwin Shopping Centre

Creativity & Production

A new specially-created shopping gallery for independent traders opened in Shrewsbury’s Darwin Shopping Centre on Monday 7 December 2020. Called The Collective, the space will house up to 10 independent businesses, with eight already opening. All have relocated from the Pride Hill Shopping Centre as part of plans to establish the Darwin Centre as Shrewsbury’s main retail centre, and with the Pride Hill Centre set to be redeveloped. It’s located on the ground floor of the Darwin Centre, in a former QVC unit.

The independent traders within The Collective will benefit from higher, regular, footfall in the Darwin Centre, and will be able to trade alongside other established brands. The new gallery will also form a destination in Shrewsbury for people looking for something unique, local and special.

AL has worked with Shrewsbury Shopping throughout this process, designing all the signage and branding for The Collective.

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