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The business of brand development and leasing

Le Byro

Creativity & Production

OBJECTIVE

To create a brand and redevelopment campaign for a business park within the district of Neu-Insenberg, Frankfurt for EQT.

METHOD

Inspired by the existing building design and space, AL Marketing developed a number of creative concepts for the LE BYRO brand. This went further than just the logo, with the brief widened to cover the entire brand experience of the business park, the F&B offer, services and interior d├ęcor.

OUTCOME

The AL Marketing team has created a modern and vibrant brand capable of working across traditional and digital channels, along with wayfinding, experiential and leasing collateral.


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