Spreading Joy on Random Acts of Kindness Day

The Harvey Centre, Harlow

Events & Experiences

Objective

To celebrate Random Acts of Kindness Day, The Harvey Centre aimed to give back to the community by spreading joy and creating meaningful moments that would brighten visitors’ days.

Method

With generous contributions from tenants – including vouchers, books, and sweet treats – the team curated a selection of surprise gifts to delight visitors.

Throughout the day, the centre team randomly distributed these thoughtful gifts, creating unexpected moments of happiness. The initiative was captured in real-time through engaging social media stories, showcasing the joy and excitement as it unfolded.

Outcome

The initiative brought countless smiles to visitors, many of whom took to social media to share their gratitude. Heartfelt messages poured in, expressing how these simple yet thoughtful gestures had made a real difference in their day.

Beyond the immediate joy, this cost-effective initiative helped strengthen the emotional connection between The Harvey Centre and its visitors. By fostering a sense of community and goodwill, it reinforced the centre’s reputation as a place that truly cares—leaving a lasting, positive impression that extends far beyond the day itself.

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Rachel Lydon, Marketing Manager, Savills

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Colin Lang, Centre Manager, The Galleries

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Angela Henderson, Centre Manager, The Gracechurch Centre

"The Harvey Centre has been working with AL Marketing for many years. They stand out from other agencies as they take time to understand the asset and how best to improve performance -dovetailing their recommendations into existing and future projects planned for the centre. They take on board our thoughts and always recommend well thought out strategies, that have both objectives and KPI’S. All at AL deliver a high standard of work, nothing is too much trouble, they go the extra mile and are value for money. "

Bryan Young, Centre Manager, The Harvey Centre

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