Social Media Success at The Brewery, Romford

The Brewery, Romford

Digital & Social Media

Audience Growth

Within the first 12 months of managing social media for The Brewery, we achieved significant audience growth:

  • Facebook: 15.16% growth in Year 1
  • Instagram: 58.6% growth in Year 1

By continuously refining our social media strategy, we have built on this momentum, driving both audience growth and active engagement. Currently the Brewery has… 

  • 7,540 Instagram followers – a 411.2% increase since we began
  • 12,000 Facebook followers – a 39.78% increase since we began

These results demonstrate the effectiveness of our strategy and the strong connection we have cultivated with The Brewery’s audience.

In comparison, The Liberty Shopping Centre located within a close proximity to The Brewery has 5,201 followers on Instagram. 

These results highlight the effectiveness of our approach and the strong connection we have fostered with The Brewery’s audience.

Advertising and Promotion

Our engagement strategy combines organic and boosted posts with paid advertising across Facebook and Instagram, targeting content to relevant audience groups in both our primary and secondary catchment areas. We make efficient use of our advertising budget, consistently delivering high levels of campaign ROI.

Engaging Tenant Content

Through open communication channels and regular site visits we have established strong working relationships with many of the Brewery’s tenants. We encourage a collaborative approach with tenants, helping to give their brands and staff a community presence while creating unique and engaging content.

Influencer Collaborations

We have collaborated with a number of influencers for The Brewery, most notably forging a partnership with local boxing legend Johnny Fisher (AKA The Romford Bull) and his influencer father, “Big John.” Together, we have executed several successful campaigns.

A standout moment in this partnership was Big John hosting our Hot Wings Challenge at the Romford Rodeo event in 2025. His involvement delivered outstanding results:

  • 703,366 social views (target: 100,000)
  • 9,355 engagements (target: 5,000)
  • 751 new followers (target: 250)

These results demonstrate the power of authentic influencer collaborations in amplifying our reach and engagement.

Creative Ways to Engage The Brewery Audience

We are continuously looking for creative ways to engage The Brewery audience, both online and in-centre through adapting online trends and using humour and inventive stunts. April Fools’ campaigns for example have proven to be a fun and effective way to drive social media interaction and generate word of mouth.

The Brewery Line 

In 2025, a spoof announcement was posted across social media channels claiming that The newly opened Liberty Line would be rebranded as The Brewery Line. This stunt was aptly timed, posing a friendly rivalry between The Brewery and The Liberty Shopping Centres, both located in Romford and also utilising The Brewery’s strap line at the time “It’s Better at The Brewery”. The stunt sparked interest online and within the press prior to the stunt reveal.

Gordan Ramsey at The Brewery 

On Aprils Fools Day in 2024, visitors to The Brewery were able to spot one of the most famous chefs in the world helping out in some of the centre’s restaurants, putting staff through their paces and delighting diners. Gordon created a buzz in centre with visitors posing for photos and sharing with their friends. We had our AL videographer capturing content for a promotional video reel to promote the F&B tenants on The Brewery socials and website. His appearance also provided restaurant teams with the opportunity to snap and share their own live content across their brand channels. 

Our post event wrap up reel received over 7.5k organic views on Facebook. 

Back to our work

Testimonials

"Fidum has the pleasure of working together with AL Marketing on destination and tenant marketing of the multi-faceted leisure, F&B and retail scheme, The Atrium Centre, Camberley. The AL Team is dedicated, reliable and its service quality is excellent. We have no hesitation in recommending them to clients."

Richard Hopkins, Senior Property Manager, Fidum Property Management

"The Harvey Centre has been working with AL Marketing for many years. They stand out from other agencies as they take time to understand the asset and how best to improve performance -dovetailing their recommendations into existing and future projects planned for the centre. They take on board our thoughts and always recommend well thought out strategies, that have both objectives and KPI’S. All at AL deliver a high standard of work, nothing is too much trouble, they go the extra mile and are value for money. "

Bryan Young, Centre Manager, The Harvey Centre

"Since AL Marketing took over our social media management in July, we’ve seen a clear and steady year-on-year increase in shopping centre footfall from August onwards. The positive trend in our annual footfall report highlights the real impact their work has had. Their contribution has been both measurable and impressive, and it’s been great to see such tangible results from their strategy and execution."

Eva Papaoikonomou, Operations Manager, Fidum Property Management

"AL Marketing demonstrate an excellent knowledge of the changing dynamic of the retail market place whilst effectively differentiating their strategy for each asset."

John Prestwich, Partner, Montagu Evans LLP

"I have always found AL Marketing forward thinking, proactive, always going that extra mile to exceed expectations on client service delivery."

Rachel Lydon, Marketing Manager, Savills

"I have worked with many agencies over the years in the shopping centre industry but what is clear to me is that AL Marketing really “get it”. They understand clearly who we should be marketing to and understand fully the current difficulties that shopping centres are dealing with. Their efficient, innovative, flexible approach is a breath of fresh air, and the company’s wealth of marketing expertise has introduced targeted experiential promotions to The Gracechurch Centre as a unique selling point for our customers – which encourages repeat visits."

Angela Henderson, Centre Manager, The Gracechurch Centre

"Beyond the Town Centre Awards, AL Marketing continues to be an invaluable partner as our ongoing marketing, and social media managers. Their consistent creativity, proactive planning, and comprehensive understanding of our audience have significantly elevated our online presence. They don’t just post - they engage, connect, and build meaningful relationships with our Town Centre community. Their attentive approach and responsiveness make them a trusted extension of our team."

Oliver Gillard, Deputy Programme Manager, Harlow Council

“Fantastic Marketing team who have transformed our social media, brand, advertising, PR, events and so much more! They understand our vision and the community we are working in, have fantastic account management and we have access to a great back-office team. I would highly recommend them and excited about our continued working relationship.”

Julie Frost, Romford BID Director

“We’ve had a great experience working with AL Marketing. The team are very dedicated and invested in our shopping centre & brand and play a vital part in supporting our business. The width of services they offer have been great meaning we have a one stop shop from social media to events, to re-branding, design, strategy and PR. Thank you to Sarah, Amie, Damian and Sophie who work closely with us and are an important part of our team.”

Stuart Wilson, Centre Manager at The Brewery

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