Shifting perceptions with user generated content

The Brunswick

Digital & Social Media

OBJECTIVE

To increase user generated social media content and remind and reinforce the perception of The Brunswick as a significant architectural and cultural hotspot in central London.

METHOD

In 2018 AL Marketing ran a social media photography competition for a month-long period, with the best entries winning between £150 – £2,000.

OUTCOME

The competition resulted in over 300 entries being submitted across Facebook, Twitter and Instagram, ranging from amateur to professional grade photographic assets.



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