Shaping European Malls

European Malls

Strategy & Research


Faced with a major scheme launch or the need for a new marketing direction, it makes sense to consult with people who’ve done the work before.


AL Marketing’s team of strategists have a tried and tested approach to launching destinations in Europe. Our ‘Launch Station’ process ensures every angle is covered. For existing schemes too, we are often approached to provide a short-cut to solving marketing problems.


We have delivered results across a range of launches in cities such as Bratislava, Frankfurt, Dresden with strategic re-appraisals at places as diverse as Dubai, Casablanca and Istanbul.


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