Realising the potential of brand experience

Guinness Storehouse

Strategy & Research


To bring the Guinness brand to life through educational experiential.


Our strategic team was instrumental in developing the brand storyline at the heart of the Guinness Storehouse experience.  From pinpointing the essence of the Guinness brand to the detailed delivery of an imaginative brand experience.


The Guinness Storehouse has gone on to become Ireland’s No.1 attraction with over 1 million visitors per year.


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