Raising the social profile of a town-centre scheme

Shrewsbury Shopping

Digital & Social Media


To raise awareness of the newly established Shrewsbury Shopping Instagram page and in turn raise the centre’s cultural profile.


AL Marketing sourced a number of high value prizes from popular retailers at the Darwin Centre and Pride Hill in order to provide an incentive for Instagram users to follow the page. We ran a series of competitions on Instagram over 4 days to celebrate the launch, which were further supported by Facebook content.


In all, the 4 competitions (which included prizes from JD Sports, Topman, Topshop and Disney) received 51,434 impressions and 2,010 engagements on Instagram. The competitions achieved 215 follows directly from the posts.

On Facebook, the posts raising awareness of the Instagram launch reached 26,705 Facebook users and achieved 850 engagements.

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