Raising awareness of local charity

Arise, Hatfield

Digital & Social Media

OBJECTIVE

Arise is a charity backed by key stakeholder organisations based around Hatfield, Hertfordshire, including Landsec, Ocado and the Gascoyne Cecil Estate. It awards funds to local causes up to the value of £1500 per application. Our challenge was to raise awareness of the available funds among potential target audiences.

 

METHOD

AL Marketing runs the administration function for the charity which includes the development of the website, the co-ordination of the applications along with PR and social media communication. We have also become more actively involved in the management of the charity including becoming a
trustee.

OUTCOME

Increased PR and social media coverage surrounding the charity, has led to a record number of applicants and a total of over £80,000 in donations.


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