Digital & Social Media
Increase awareness of the shopping centre to an audience not fluent with social media. through paid media campaigns and carousels.
Various programmatic ad targeting methods were used to ensure ad delivery to relevant audiences only. In order to maximise the effectiveness of this campaign audience targeting,
cross-device targeting, geo targeting and retargeting tactics were used.
The campaign reached over 258,000 people within a 3 mile radius of Acton, with 202,196 people actively living in the area. Follower growth increased by 10.8% and engagement with community content rose by another 385%, indicating a successful campaign completion.