Nepi-Rockcastle: Where Christmas Begins

NEPI Rockcastle

Creativity & Production

We are thrilled to see our latest work for Nepi-Rockcastle roll out across 5 different countries this Christmas. Celebrated photographer Tibi Clenci shot the Christmas campaign on board the former Romanian state train evoking an aspirational, premium quality geared towards fashion-focussed shoppers in Poland, Hungary, Romania, Bulgaria and Croatia. Art Direction for the final campaign was by our very own Megan Keighley.

The project calls for an awareness of how campaign imagery needs to be adapted to each territory where there are often specific local tastes and priorities.

We also had an eye on budget, managing to broaden the shoot to cover content for the upcoming Winter Sales period as well as Valentines Day.

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