Launch Brand New Leisure Destination Castle Quay Waterfront

Objectives

Generate Awareness of the grand opening of The Waterfront.

Drive footfall on the day of launch event to The Waterfront and Shopping Centre.

Drive sales / bookings for Waterfront Brand Partners

Plan

Develop a crowd drawing event and marketing communications strategy to launch Castle Quay’s brand-new leisure destination, The Waterfront. Implement a local/regional media campaign to generate awareness of the upcoming launch in and around the town of Banbury appealing to local and regional catchments. Using social media, PR, e-shots and website content to ignite the spark of intrigue. Activate the destination with a day filled with movie themed characters and cars, green screen experiences, selfie photo points at our film set, free pizza from the PizzaExpress Piaggio Truck. As well as, face painting, movie music and live music throughout the day.

Results

Marketing Campaign Impressions: 367,483

(Communications seen during June/July 2022)
Includes: DM mailer, Jack FM Radio, Banbury Guardian digital display ads, OX Magazine press ad, Brackley Focus press ad, enewsletter opens, web content views and social media impressions.

Social Media Growth:
650 new Facebook followers

210 new Instagram followers

PR Reach: 1,231,794

Footfall up+20% wk v last wk, +71% YOY.
Busiest period:  4,723 @ 13:00 (midway through launch event)

Budget

£37,000