Creativity & Production
Our second summer project for Nepi-Rockcastle saw us develop an umbrella image campaign targeting a GenZ audience. This aimed to promote the Summer fashion collections but also had to be versatile enough to promote themed sport and music events planned as part of a summer of experiences at the centres. The campaign was shot at Romania’s prestigious MegaMall in Bucharest with enough flexibility to work across many other European locations.
Watch the video below.