PR & Media
AL Marketing worked with intu Trafford Centre (formerly The Trafford Centre) for nearly 20 years and purchased all of their media for them at the most competitive of rates.
Building strong, loyal relationships with local and national suppliers, AL Marketing purchased all TV advertising (Granada and Emley Moor), radio advertising (Key 103 / Signal / Heart / Pulse / Rock), bus backs, taxi wraps, digital, Royal Mail distributions, OOH poster sites, printing and press advertising.
Through our strong relationships AL Marketing enabled intu Trafford Centre to have the first fully wrapped bus and taxi in Manchester (and for a shopping centre) and they also had the first app and magazine for a shopping centre in the UK.
Incredible rates and opportunities to hear were negotiated as well as securing prime viewing slots in major TV ad breaks including during The X Factor Final at its peak popularity.