Creativity & Production
The Point in Malta faced increased competition from new centres opening within its catchment. They asked us to develop a new advertising campaign which would cement its credentials as the leading place for fashion in Malta. It also had to square the aspirational ambitions of the scheme with a sensitivity to the need to achieve stand out across its target audiences. We arranged a model shoot on site at the centre with the images being used digitally across the country and also across Malta’s key TV stations. Than campaign achieved positive results against their KPI’s and we are continuing to with them on upcoming campaigns.
You can view the ad here.