Developing a brand position for a previously unloved asset

Festival Place

Strategy & Research


Using high quality research and planning to deliver a flexible marketing plan to support the £30m refurbishment and create a memorable and effective brand proposition.


Since 2016 AL Marketing has worked with Festival Place as consultants and mentors to the on-site team. Our involvement has included the appointment of local and regional creative, PR and digital agencies; on site recruitment and development of team skills and knowledge to deliver a strong local performance.


Festival Place has become the dominant retail destination in North Hampshire with an annual footfall of over 22m; some 60 new tenants, lease renewals, store refits and extensions since 2016. The brand has been delivered through a unique series of internal and external channels together with enhanced Customer Services and exceptional events.

    Subscribe to our newsletter

    From time to time we'd like to share our latest news...

    Privacy Policy