Strategy & Research
Using high quality research and planning to deliver a flexible marketing plan to support the £30m refurbishment and create a memorable and effective brand proposition.
Since 2016 AL Marketing has worked with Festival Place as consultants and mentors to the on-site team. Our involvement has included the appointment of local and regional creative, PR and digital agencies; on site recruitment and development of team skills and knowledge to deliver a strong local performance.
Festival Place has become the dominant retail destination in North Hampshire with an annual footfall of over 22m; some 60 new tenants, lease renewals, store refits and extensions since 2016. The brand has been delivered through a unique series of internal and external channels together with enhanced Customer Services and exceptional events.