Creating a convincing case for new-town development

Gascoyne Estates

Creativity & Production


To help define and deliver communications surrounding the creation of 5 brand new villages, seamlessly embedded in the Hertfordshire landscape.


New green belt developments are always sensitive, so our challenge was to create a communications approach which would help evaluate and persuade often reluctant residents about several ground-breaking new developments. We also wanted to seek genuine research feedback which would help shape the plans.


Our work has helped to shape the debate around planning of the new communities through digital and traditional channels. We continue to work with Gascoyne Estates to deliver a series of comms. for public consultation, including exhibition displays. This has led to an expanded brief across other development projects for the estate.

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