COSMO Romford Social Media Content Creation & Strategy

COSMO Romford

Digital & Social Media

Overview

Our social media strategy focused on growing brand awareness and engagement through creative, trend-led content designed to capture attention and reach new audiences.

By visiting the destination twice a month, we were able to capture fresh content and build a bank of versatile, engaging assets while staying agile and responding quickly to emerging social media trends. This approach helped us create authentic, relevant content that resonated with audiences, generating multiple viral videos across TikTok and Instagram.

The Challenge

Our main objective was to increase brand awareness and encourage meaningful engagement, rather than focusing solely on follower growth.

The challenge was to create content that felt current, relevant and engaging, while making the most of limited content capture opportunities. By adopting a flexible, trend-led approach, we could quickly turn everyday moments into engaging social media posts, capitalising on trending formats, sounds and conversations to maximise organic reach.

Our Results

Within a 6-month period the trend-led strategy delivered significant organic reach, engagement and follower growth across both channels.

TikTok follower growth

+192%

756 → 2,210 followers

Instagram follower growth

+106%

190 → 392 followers

 

TikTok

6.7 million video views

6 million audience reach

288,820 likes

292,932 engagements

Instagram

389,405 video views

278,936 reach

2,713 likes

4,706 engagements

Through this flexible, trend-led content strategy, we generated multiple viral pieces of content, significantly expanding organic reach and putting the brand in front of new audiences. TikTok followers grew by 192%, while Instagram more than doubled its follower base.

Back to our work

Testimonials

"Fidum has the pleasure of working together with AL Marketing on destination and tenant marketing of the multi-faceted leisure, F&B and retail scheme, The Atrium Centre, Camberley. The AL Team is dedicated, reliable and its service quality is excellent. We have no hesitation in recommending them to clients."

Richard Hopkins, Senior Property Manager, Fidum Property Management

"The Harvey Centre has been working with AL Marketing for many years. They stand out from other agencies as they take time to understand the asset and how best to improve performance -dovetailing their recommendations into existing and future projects planned for the centre. They take on board our thoughts and always recommend well thought out strategies, that have both objectives and KPI’S. All at AL deliver a high standard of work, nothing is too much trouble, they go the extra mile and are value for money. "

Bryan Young, Centre Manager, The Harvey Centre

"Since AL Marketing took over our social media management in July, we’ve seen a clear and steady year-on-year increase in shopping centre footfall from August onwards. The positive trend in our annual footfall report highlights the real impact their work has had. Their contribution has been both measurable and impressive, and it’s been great to see such tangible results from their strategy and execution."

Eva Papaoikonomou, Operations Manager, Fidum Property Management

"AL Marketing demonstrate an excellent knowledge of the changing dynamic of the retail market place whilst effectively differentiating their strategy for each asset."

John Prestwich, Partner, Montagu Evans LLP

"I have always found AL Marketing forward thinking, proactive, always going that extra mile to exceed expectations on client service delivery."

Rachel Lydon, Marketing Manager, Savills

"I have worked with many agencies over the years in the shopping centre industry but what is clear to me is that AL Marketing really “get it”. They understand clearly who we should be marketing to and understand fully the current difficulties that shopping centres are dealing with. Their efficient, innovative, flexible approach is a breath of fresh air, and the company’s wealth of marketing expertise has introduced targeted experiential promotions to The Gracechurch Centre as a unique selling point for our customers – which encourages repeat visits."

Angela Henderson, Centre Manager, The Gracechurch Centre

"Beyond the Town Centre Awards, AL Marketing continues to be an invaluable partner as our ongoing marketing, and social media managers. Their consistent creativity, proactive planning, and comprehensive understanding of our audience have significantly elevated our online presence. They don’t just post - they engage, connect, and build meaningful relationships with our Town Centre community. Their attentive approach and responsiveness make them a trusted extension of our team."

Oliver Gillard, Deputy Programme Manager, Harlow Council

“Fantastic Marketing team who have transformed our social media, brand, advertising, PR, events and so much more! They understand our vision and the community we are working in, have fantastic account management and we have access to a great back-office team. I would highly recommend them and excited about our continued working relationship.”

Julie Frost, Romford BID Director

“We’ve had a great experience working with AL Marketing. The team are very dedicated and invested in our shopping centre & brand and play a vital part in supporting our business. The width of services they offer have been great meaning we have a one stop shop from social media to events, to re-branding, design, strategy and PR. Thank you to Sarah, Amie, Damian and Sophie who work closely with us and are an important part of our team.”

Stuart Wilson, Centre Manager at The Brewery

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