Creativity & Production
To announce the first phase of the Castle Quay Waterfront development in Banbury, including a brand-new 30,000 sq. ft Lidl and 117 room Premier Inn. In the second phase of the redevelopment The Light will be opening a high-quality entertainment experience in Easter 2022 including a state-of-the-art 8 screen cinema, a leisure offering with 10 lanes of boutique bowling and a sun terrace with an outdoor cinema screen, overlooking the canal. Several restaurants will open at the beginning of next year, all of which will create a new leisure destination in Banbury.
We wanted to do something special to launch these openings, so we held the centre’s first ever Garden Party including live music, floral benches, grassed areas, planters and wheelbarrows for the public to enjoy. The centre also went dog friendly from this weekend, so to mark this pivotal change the centre hosted its first ever family-friendly dog agility course with lots of awards up for grabs on the day.
The event was a great success with consistently high footfall all day. The dog agility course was a particular success with 252 people attending with their furry friends. The launch of Lidl and Premier has been very successful and has invited a lot of new tenant interest in Castle Quay.