Building a new brand for Banbury

OBJECTIVE

About to undergo a huge redevelopment and
extension, incorporating a new dining and
leisure offer, Castle Quay in Banbury invited AL
Marketing to set the scheme’s new brand identity.

METHOD

With close collaboration with the client,
we developed a fresh new logo, all leasing
documentation, REVO stand and hoardings to use
throughout the scheme and redevelopment site.

OUTCOME

The final brand sets a positive and contemporary
tone for the future of Castle Quay.
The client was so impressed with AL Marketing’s
solution to the branding project that that we have
now taken on the full B2C scope of work.