Events & Experiences
With Wimbledon and the Olympics taking place this summer, our goal was to leverage these major sporting events to create excitement at the centre. Additionally, we aimed to provide a wide range of free entertainment for families throughout the summer holidays.
We organised a range of sports-themed activities throughout the summer holidays. Highlights included a climbing wall, crazy golf, and even a dog Olympics! To encourage repeat visits, we introduced a fun passport system where children could collect stamps at each event. After attending three events, they were rewarded with a prize.
Additionally, we made full use of the centre’s large outdoor screen, showcasing Wimbledon, the Olympics, and the Paralympics to further engage visitors and enhance the atmosphere at the centre.
All the events were really well attended and we had lots of families engaging with the passport system which encouraged them to return to the centre. The campaign received lots of local PR coverage and high engagement on social media channels.