Digital & Social Media
To collaborate with a local influencer for Rose Quarter to raise the Instagram
page, and reach a wider Cambridge audience.
AL Marketing found a local photographer and digital creator with a high
Instagram profile of 212k followers to collaborate with Rose Quarter on a
competition, as well as posting multiple Instagram story posts to promote the
area/shops and the Rose Quarter Instagram page.
We successfully ran a collaborative giveaway competition, which saw the
post reach 52,381 accounts, 7,190 likes and 136 entries. 33% of entries came
from accounts that weren’t following Rose Quarter, and the page gained a 12.5% increase in followers.
