A successful influencer campaign

Rose Quarter, Cambridge - A successful influencer campaign

Digital & Social Media


To collaborate with a local influencer for Rose Quarter to raise the Instagram
page, and reach a wider Cambridge audience.



AL Marketing found a local photographer and digital creator with a high
Instagram profile of 212k followers to collaborate with Rose Quarter on a
competition, as well as posting multiple Instagram story posts to promote the
area/shops and the Rose Quarter Instagram page.



We successfully ran a collaborative giveaway competition, which saw the
post reach 52,381 accounts, 7,190 likes and 136 entries. 33% of entries came
from accounts that weren’t following Rose Quarter, and the page gained a 12.5% increase in followers.

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