Leasing Support & Added Value
Bought out of receivership by Alterx, the open-air scheme in the heart of Chesterfield faced a decline in footfall and a run of vacant units along Steeplegate, one of its key pedestrianised arteries. Our challenge was to overcome this.
In collaboration with the client asset team and leasing agency Barker Proudlove our REVIVAL team helped shape a new story for Steeplegate making it a thriving street of ever evolving local independent stores.
Interestingly, during the Covid-19 crisis it was these local traders that became the heartbeat of the centre becoming the point of difference that drew shoppers back to the scheme.
The anchor-point of the centre is St James’ Square, the axis point between Steeplegate and Vicar Lane. By introducing a huge video-wall at this junction we have created an essential new meeting-point for the town.
We used the screen to reinforce the key messaging about the retail independents and have also developed elevated content which has helped re-set perceptions about the scheme.