A social takeover with Annabelle

Harvey Centre/Market Place

Digital & Social Media


To create a ‘social stir’ and raise awareness of the newly released ‘Annabelle Comes Home’ feature film from Warner Brothers at the centre’s resident cinema.


Working with Warner Brothers, AL Marketing embarked on a series of centre visits with the real Annabelle doll. We shot Annabelle in a series of frightful scenarios in the shopping centre and additionally provided customers with the opportunity to meet Annabelle themselves.


The activation stimulated ticket sales for screenings of the film at Cineworld at The Harvey Centre and generated some great customer feedback.

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