To successfully launch a brand new scheme
in the heart of Cambridge.
We implemented our full ‘Launch Station’ suite covering 36
key metrics, essential for a successful launch – building on the
premium positioning and architectural heritage of the city. A
particular challenge was how to develop a clear proposition
that would appeal to diverse consumer groups with relevant
Our creative concept, The ‘Architects of Fashion’
placed Grand Arcade squarely at the centre of Cambridge’s
shopping offer attracting target audiences in record numbers.
The campaign won European Marketing accolades as well as
the ultimate International ICSC Global Viva Award.