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A Blooming Bank holiday in Sutton Coldfield

Gracechurch

Digital & Social Media

OBJECTIVE

Drive footfall to the centre’s floral event throughout the May bank holiday weekend by raising awareness through social promotion.

METHOD

Various posts were published over the fortnight before the bank holiday weekend event. While each post was dedicated to a separate activity, the post which reached the largest audience was the ‘master post’ which compiled a list of all workshops.

OUTCOME

In total, all 6 posts promoting the event reached 18,183 Facebook users and achieved 910 engagements.

We also received a number of great pieces of feedback from members of the public:

“Goodness, this idea was popular in the ‘70s. They say ‘what goes round comes round’. So true.”

“Loved the experience. Thank you, my girls are very proud of what we have made.”

 



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