A beary special guest brings good cheer

Vicar Lane, Chesterfield

Events & Experiences

OBJECTIVES

To surprise and delight shoppers with Instagrammable moments that result in a longer term more positive impression of the centre.

METHOD

An incredibly lifelike animatronic polar bear made a visit to Vicar Lane to make appearances throughout the day in the run-up to Christmas.

OUTCOME

The polar bear attracted crowds of people throughout the day who were intrigued by the character’s appearance in the heart of Chesterfield and influenced an 8.2% increase in footfall YOY.

Feedback from customers included:

“Seen the polar bear this morning he looked fantastic 😊

“I met him and found him really gorgeous.”

“Did see the polar bear this morning it looked fantastic 😀

“Thank you to the young lady looking after Snowy for letting me take a photo of him.”

“Absolutely brilliant to see! It looks so real”

“He’s amazing, walked past him, he was shaking his head, so adorable, I wanted to take him home!!!”


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