Blog
Space is everywhere, and sadly famous names are disappearing from the high street at an alarming rate. The overall effect can create a negative and depressing impression on both consumers and business operators alike. That’s why, here at AL we are constantly thinking of ways to turn those negative spaces into positive expressions of opportunity, hope and positivity. Why not challenge us to come up with something innovative to transform your empty units?
We’ve been working with a few clients who have broken out of the usual silo thinking resulting in more imaginative uses of empty space. Empty units can be activated by offering small independent brands concessionary and flexible deals. From an in-mall luggage check-in desk for an airport to a local gin distillery. There are countless ways we can help you think differently about traditional space.
We’ve been working closely with Enterprise Nation to help local entrepreneurs take their start-up business into the retail environment for the first time.
Leveraging seasonal activities presents a great opportunity to engage with the community and attract diverse consumer interests. We work closely with our clients to often transform vacant spaces into festive pop-ups, offering themed limited time experiences. Whether it’s a Halloween costume shop, a Christmas workshop, or a back-to-school supply store, by embracing the spirit of each season, shopping centres can create a dynamic and ever-evolving environment.
Rather than use an empty unit in an apologetic way for community activities, it’s worth making a more confident, positive stance, rebadging it as a Community Hub and offering it to community groups for social activities.
In Bristol the scheme ran a student business development opportunity. Working with a local college we offered a vacant unit to a student who won the space for 6 weeks over summer. They had to draft their business plan and submit it as part of their course to the Centre Manager and lecturer – a great community initiative.
We’ve had success transforming vacant units into gaming suites for families. Traditional board games proved to be a simple idea which appealed to families across all ages while children’s interactive game graphics are a cost-effective way to enliven a space.
For more details, please contact:
Senior Account Executive
M +44 (0)7739 341826
D +44 (0)1707 808159
T +44 (0)1707 275050
emily@almarketing.com