Christmas Launches

Alice Hammond



We’ve just finished a bumper year of Christmas launches across the country. With experiential marketing now in the headlines, finding fresh ways to reinvent a Christmas launch event has never been more important. Our approach at Woking Shopping this year was a good example of how we’ve embraced this trend. This saw us overlay a panto theme across the entire town – designed to appeal to its family-focused catchment. Panto characters dominated the ad campaign, the PR, social media with a panto launch event drawing record crowds and sales.

(Photographer Keith Nisbet)

(Photographer Keith Nisbet)

(Photographer Andy Newbold)

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