Blog
As we look ahead to 2025, the world of graphic design is brimming with
exciting new possibilities. With technology advancing and cultural shifts influencing aesthetics, designers are pushing boundaries and reimagining the visual landscape. From AI to “Slow Media” and eco-conscious design, this year promises fresh trends that blend creativity, innovation, and purpose. Let’s dive into the key design trends that will shape the visual world in 2025.
Whether it’s for websites, apps, or even physical products. AI in design is
no longer just a trend—it’s here to stay. Many designers are exploring how AI can take over repetitive tasks like resizing or image retouching. It frees them up to focus on the fun, creative stuff. But there’s also some concern that AI could take the soul out of design, making everything feel too robotic or generic. The trick is finding the right balance: using AI to streamline work and spark creativity, without losing that personal, human touch that makes designs unique. We have used AI as a compliment to our existing image resources, allowing us to offer clients a greater range of options when it comes to perfecting design visuals.
In 2025, sustainability is front and centre in the design world. Designers
are being called to think beyond just looks—they need to consider the
environmental impact of their work, too. But some people feel that a lot of
“green” design initiatives are more about marketing than real change. True sustainability means going deeper than choosing eco-friendly materials; it’s about looking at the entire lifecycle of a product, from creation to disposal.
Inclusivity is a major talking point, especially in digital design. In 2025, there’s a big push for universal design—making sure that everything is accessible to everyone, regardless of ability. While accessibility guidelines are improving, there’s a feeling that the design world still has a long way to go. Inclusivity shouldn’t just be a checklist item; it needs to be at the heart of the design process.
In 2025, minimalism and maximalism aren’t competing—they’re coexisting. Some believe minimalism will continue to dominate with its clean, simple designs. But maximalism—think bold colours, intricate patterns, and layers of texture—is starting to pick up steam, especially among younger audiences looking to express their individuality. The real question is, will minimalism feel too cold and uninspired, or will maximalism burn out because it’s too much? Designers are blending the best of both worlds—
minimalist layouts that are easy to use, paired with maximalist visual
elements that are bold and expressive.
We’re seeing more textures, hand-drawn typography, and even glitch effects in digital design, bringing a human touch to counterbalance the cold, precise nature of technology. With digital tools taking over, some designers are looking back to traditional, analogue design elements for inspiration. The rise of “post-digital” aesthetics combines the imperfections of handcrafted designs with digital tools. There’s something refreshing about the raw, imperfect feel of these designs, especially in a world filled with sleek, machine-made visuals. This could be seen as just a nostalgia trip but this real shift is also seen in the print renaissance with niche magazines gaining popularity with GenZ embracing the so called “Slow Media and with the resurgence of film photography.
Mental health is a growing focus in design. In 2025, designers are thinking about how their work can influence well-being. From colour psychology to calming visuals, many are exploring how design can subtly impact emotions. Design alone can’t solve mental health problems of course. We’re seeing more “digital detox” designs—interfaces that encourage healthier interactions with technology, like minimalist designs, soothing colours and gentle nudges for mindfulness. The idea of a digital detox is gaining in popularity with an increase in technology-free retreats where phones are locked away.
Nick Page,
Senior Creative Artworker