A deadly Xbox Christmas take-over

The Brunswick

Events & Experiences

OBJECTIVE

To create a world first walk-through game trailer and create a positive PR story for The Brunswick to stimulate footfall.

METHOD

AL Marketing worked closely with Xbox to organise, install and effectively promote a Christmas lights display to celebrate the launch of Dead Rising 4 – a Christmas-themed zombie game.

OUTCOME

The event was a huge success and streamed live across the world, putting The Brunswick on the global stage.


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